Buyer and seller opportunities through Realty.com. Systems, coaching, and a community built for independent agents.
Activated system / 00
Activated gives independent agents qualified buyer and seller opportunities, the technology, coaching, training and community to work them, without joining a traditional team.
See If You QualifyWatch a short video → answer a few questions → choose a time to talk.
eXp affiliation is required to participate.
How it worksActivated / Field notes
How it works / 01
Tell us about your business and what you're building.
If you're a fit, affiliate with eXp and complete Activated onboarding.
Receive qualified buyer and seller opportunities, work them through our systems, and use the coaching, training and community to grow.
eXp affiliation is required to participate.
The gap / 02
But independence can also mean building every part of the machine yourself. Sourcing opportunities, running follow up, choosing technology, finding coaching, and holding yourself accountable, often without a room of peers.
Activated connects those pieces into one operating rhythm. It does not remove every cost or risk of running a business, but you stop building the whole machine alone.
You don't necessarily need a team. You need the infrastructure of one.
What you get / 03
Build your business with more backing, without joining a traditional team.
Activated infrastructure / 06
Each piece connects: opportunity comes in, your systems track it, coaching sharpens the work, and the community keeps you moving.
Qualified buyer and seller opportunities sourced through Realty.com, with a clear follow up process for participating agents.
Activated specific coaching on Tuesdays, plus Upgrade agent coaching on Mondays and Fridays.
Follow Up Boss, Sisu, and Sunburst support the work from first contact through the close.
Participating agents follow Activated lead follow up standards so opportunities receive consistent attention.
Membership and access to Upgrade and the Fast Forward Movement connect you to agents building alongside you.
Build as an independent agent while working within the Activated operating network.
Opportunities and results vary. Nothing here promises a particular number of leads, appointments, closings, or earnings.
Partnership model / 05
Activated opportunity
When an opportunity provided by Activated closes
50/50
Activated opportunity model
Your own business
When you generate the business yourself
$495
Activated transaction fee
Applicable eXp brokerage splits, caps, and fees are separate and remain the agent's responsibility.
This describes the stated model, not a promise of income. Results vary and are not guaranteed. See our Earnings Disclaimer.
Activated operates within the eXp ecosystem. Participation requires eXp affiliation. Activated Agents is independent of eXp corporate.
Participation also requires following Activated lead follow up standards, so every opportunity receives consistent attention. Your personal brand and the business you generate yourself remain yours.
If you are open to both, see if you qualify.
Start with qualification
Who it is for / 04
The agent ready to go out on their own
You go out on your own without going it alone.
You want your name on the business, not a team's. Activated gives you opportunity, systems, and coaching while the brand you build stays yours.
Your ceiling is not effort. It is hours. Connected systems, coaching, and a consistent flow of opportunities help you grow without carrying every part yourself.
You want the lead flow, technology, and coaching a strong team provides, while you keep running your own business.
Activated has lead follow up standards and a weekly coaching rhythm. It works best for agents who want structure and will use it.
If any of these sound like you
Operator access / 04
Activated Agents brings together leaders who have built teams, scaled production, and designed systems in the real world. Members gain direct proximity to all three, plus a community of agents doing the work alongside them.
Operator / 01Founder + Real Estate Operator
Spring Bengtzen is a real estate team owner, entrepreneur, and community builder who has built her business around one thing: helping agents create more leverage in their businesses.
She leads Utah Life Real Estate Group, a high-producing real estate organization closing 700+ homes a year, and has spent years building the systems, technology, lead flow, coaching, and culture that support that level of production.
Spring is also the founder of Upgrade Community and brings the same real-world operating experience to Activated Agents.
She isn't teaching theory. She's building the systems agents use in the field every day.
Operator / 02Trusted by top teams and industry leaders
She has spent her career inside the rooms where real estate growth actually happens, building teams, scaling brokerages, and coaching leaders through every stage of expansion.
Operator / 03Brett, Frances, and Zach
Grew from 5 agents to 50+, closed $600M+, and runs 40+ investment flips a year with its partners.
Founding members
Activated is brand new, and it's built by people who've already done this. Spring Bengtzen, Vija Williams and FAM Realty Group have spent years building teams, brands and businesses agents already know. Now we're opening the doors to our first group of agents.
Come be a founding member. Help us shape this community from day one.
Production figures shown reflect the individual experience of the person or team named. They are not typical, not a projection of your results, and not a guarantee of income.
Production proof
Activated was built from systems already being used inside Utah Life Real Estate Group, a high-producing real estate organization.
The 700+ figure is Utah Life's production, not Activated's. Individual results are not typical or guaranteed.
Connected infrastructure
Tools and programs used within the Activated offer. Listing does not imply endorsement by these companies.
Questions / 10
eXp affiliation is required to participate in Activated. Activated Agents is an independent organization, not eXp corporate. The affiliation is a participation requirement; your brand and your own business remain yours.
A paid growth and performance partnership for independent real estate agents. You receive qualified buyer and seller opportunities plus the infrastructure around them: systems, coaching, training, and community, while you keep building your own business.
Qualified buyer and seller opportunities, Follow Up Boss, Sisu, and Sunburst, Activated coaching on Tuesdays, Upgrade agent coaching on Mondays and Fridays, Fast Forward Movement access and training, and a community of productive agents.
Activated provided opportunities are sourced through Realty.com.
They are qualified buyer and seller opportunities, not appointments. Your follow up is what turns them into business, which is why Activated has lead follow up standards.
When an opportunity provided by Activated closes, it follows a 50/50 economic model between you and Activated. Applicable eXp brokerage splits, caps, and fees are separate.
Business you generate yourself carries a $495 Activated transaction fee. Applicable eXp brokerage splits, caps, and fees are separate and remain your responsibility.
It is the Activated transaction fee on self generated business, meaning deals that did not come from an Activated provided opportunity.
Yes. You build under your own name. Activated is not a traditional team.
You watch a short message, complete the qualification form, then choose a time for a call. Booking a call does not mean you are accepted; fit is confirmed on the call.
Your business and goals, whether Activated is a fit, and how opportunities, the economics, and eXp affiliation work.
Participation requires eXp affiliation and compliance with Activated lead follow up standards. The team will walk you through those standards and the full participation terms before you commit.
Begin the qualification experience
Qualification / 10
Here is what happens: you watch a short message, complete the qualification form, then choose a time for a call where fit is confirmed.
See If You QualifyFor independent agents open to eXp affiliation and Activated lead follow up standards.